Privacy policy

Last updated August 2025

This Privacy Policy explains how Meri Kristen (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use our services, or make a purchase through merikristen.se (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. The latest version will always be available on the Site, with the “Last updated” date updated accordingly. We will take any steps required by applicable law to ensure you are informed of any significant changes.

How We Collect and Use Your Personal Information

To provide our Services, we gather personal information from various sources, outlined below. The specific information we collect and how we use it depends on your interactions with us.

In addition to the uses described below, your information may also be used to communicate with you, improve our Services, comply with legal obligations, enforce our terms of service, and protect or defend our rights and the rights of others.

What Personal Information We Collect

The types of personal information we collect depend on how you engage with our Site and Services. When we mention “personal information,” we mean data that identifies, relates to, describes, or can be linked to you. The following sections detail the categories and specific types of information we may gather.

Information We Collect Directly from You

This includes any information you consciously submit to us, such as:

  • Contact details: your name, address, phone number, and email address.

  • Purchase details: order information including billing and shipping addresses, payment confirmation, and contact data.

  • Account information: username, password, security questions, and other details used to secure your account.

  • Customer support communications: any information you share through messages or inquiries.

Some features of our Services may require you to provide specific details directly. You may choose not to disclose certain information, but doing so might prevent access to those features.

Information We Collect Automatically

We may also automatically gather information about how you interact with our Site (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). This can include device type, browser details, IP address, network connection information, and data about your interactions with the site and your account.

Information From Third Parties

We may receive information from third-party vendors or service providers acting on our behalf, such as:

  • Agencies supporting our Site and Services.

  • Payment processors handling your transactions (e.g., bank details, card info).

  • Online tracking technologies when you visit our Site, open emails, or click links in our communications, which may be used by us or third parties we work with.

All third-party information is handled according to this Privacy Policy and applicable laws.

How We Use Your Personal Information

Providing Products and Services: We use your data to process orders, manage your account, facilitate deliveries, handle returns, and communicate about transactions or account updates.

Marketing and Promotions: Your information may be used to send promotional messages, tailor advertising, and present relevant offers, in line with your preferences and applicable laws.

Security & Fraud Prevention: We analyze your data to detect suspicious activity, prevent fraud, and maintain the safety of our Site. If you create an account, you are responsible for safeguarding your login details.

Customer Support & Service Improvement: Your data helps us assist you more effectively and improve our offerings. This is based on our legitimate interest in providing quality service.

Cookies

Like many websites, we use Cookies to enhance your experience, understand usage patterns, and improve our Service. You can set your browser to reject Cookies, but this may affect how the Site functions. For detailed info on Cookies used, visit: https://www.squarespace.com/policies/cookies (or your preferred Cookie policy link).

How We Share Your Personal Information

In certain situations, we may share your data with third parties for necessary purposes, including:

  • Vendors providing services like payment processing, data storage, customer support, and logistics.

  • Business partners and affiliates, to deliver services or marketing tailored to you, in line with their privacy policies.

  • Social media platforms or social login features when you interact with them or give consent.

  • Legal obligations, such as complying with law enforcement requests, legal processes, or in the context of business transactions like mergers or sales.

We may disclose categories of personal data such as contact details, order info, usage data, and geolocation, to these parties — always